socialytics (so-shel-lit-iks) - the Holy Grail of social media
social analytics = socialytics (simply a very natural word evolution)
While researching information for my new social technology consulting business I found myself focusing on social analytics and it's vital role, that in its glory has truly YET to be developed or seen, in our social media world. My consulting business model doesn't revolve around just social media networking, but the ESSENCE of the business integration of social media and it's technology by-products and user data. This is why social analytics (socialytics) is so important! It is the Holy Grail of social media. And I think anyone that knows even a little about the potential of socialytics would agree with me when I say, like the Holy Grail, socialytics does possess miraculous powers.
The key is creating the arduous software to capture the relevant data in the astronomic web of infinite user data out there,... then making it all pretty and user friendly for the everyday salesman to utilize. It's all about the color graphs! :)
A prime example would be the modest beginnings of social CRM (sCRM) - see my novice definition on that one too.
I have only seen the word "socialytics" used a few times but, surprising I have not found any formal definitions noted or published, so here is my first try.
socialytics (so-shel-lit-iks) noun
1.) an aggregate analysis of online social media user data2.) a software business tool used to collect and analyze online user’s profile data, social behaviors and interests to optimize social media campaigns.
Such optimizing can include: establishing new communication vehicles with existing & potential customers; creating customer loyalty; better understanding your customer to improve service interaction and product development; brand recognition; advertising opportunities, increased sales, creation of online demographics; and increased search engine optimization.also called: social analytics
Example Sentence:
1.) My business was able to recommend new products for my existing customers using the data from our socialytics.
2.) Our social media campaign shows measurable results through our socialytics reports.
2.) Our social media campaign shows measurable results through our socialytics reports.
To industry gurus: Please note that I have only been submerged into social media over the last 3 months so although I feel my knowledge is sufficient for my consulting business, by no means will I assert any expertise in the industry as I give much kudos to all you gurus whom have been on the social media wagon since its conception a decade ago. I welcome any corrections or additions to my humble definition beginnings.
Important Note: kudos to Michael Fauscette for blogging the most decent introduction of the word socialytics that I was able to find online. http://smartdatacollective.com/Home/24818
